Branding Illustration UX/UI Design Web Design
Blue Flesh
BLUE FLESH is a bold, rebellious wellness brand that challenges conventional health norms. Rooted in the raw power of adaptogens, it blends organic imperfection with a visually striking, psychedelic aesthetic. More than just supplements, BLUE FLESH is a movement—designed for explorers, misfits, and those who dare to embrace the wild side of nature.
Concept
Concept When we set out to create BLUE FLESH, we knew it had to be more than just another wellness brand. It had to feel alive—raw, organic, rebellious. We weren’t interested in clean, clinical aesthetics. We wanted something that looked like it had grown from the earth itself, something that embraced imperfection and movement, just like nature does.
Visually, BLUE FLESH is built on contrast and disruption. The typography is bold, psychedelic, and irregular—like the unpredictable patterns of a mycelial network. It’s not polished; it’s alive. The textures are fluid, organic, and constantly shifting, representing the transformative nature of adaptogens. The color palette dives deep into electric blues, vibrant greens, and earthy undertones, evoking both mystery and vitality.
Final Approach
We designed BLUE FLESH for explorers, misfits, and those who refuse to conform. It’s not about following trends; it’s about rewriting the rules of wellness. Every element of this brand speaks to that philosophy—breaking symmetry, embracing chaos, and honoring the wild nature of what we consume.
This isn’t just a brand. It’s an invitation to think differently, to challenge what’s considered “healthy,” and to reconnect with the raw power of nature.
