Branding Illustration
Atmosphere
Atmosphere is a unique speakeasy located in Georgia, Tennessee, blending the concept of coffee with the mysterious and rebellious essence of a clandestine club. For this project, I developed a completely innovative branding based on an alien language that invites visitors to immerse themselves in an out-of-this-world sensory experience. Every detail, from the illustrations to the typography, is designed to create a one-of-a-kind atmosphere where the unknown and the fascinating come together.
Concept
Concept When we set out to design Atmosphere, we weren’t just creating a cannabis brand—we were building a universe. From the very beginning, the goal was to craft something that felt mysterious, futuristic, and otherworldly, a brand that would transport consumers to a new dimension the moment they saw it.
Our design philosophy is minimalist yet immersive, built on clean lines, cosmic gradients, and alien-inspired iconography. Every element—our packaging, illustrations, and branding—is a gateway to something greater, a visual language that speaks of the unknown and the undiscovered.
At Atmosphere, we believe cannabis is more than a product—it’s a tool for **expansion, creativity, and connecti
Final Approach
The logo? Sleek and modern, almost like a transmission from an unknown civilization.
The typography? Geometric, sharp, and precise—reminiscent of spacecraft interfaces and deep-space communications.
The colors? A palette of celestial blues, cosmic purples, and void-like blacks, reflecting the vastness of space and the mystery of the unknown.
Every design choice is intentional, meant to evoke a sense of exploration and curiosity.
