{"id":1052,"date":"2023-04-19T19:54:54","date_gmt":"2023-04-19T19:54:54","guid":{"rendered":"https:\/\/maucervera.com\/?post_type=portfolios&#038;p=1052"},"modified":"2026-03-30T17:44:21","modified_gmt":"2026-03-30T17:44:21","slug":"corazon-helado-2","status":"publish","type":"portfolios","link":"https:\/\/maucervera.com\/?portfolios=corazon-helado-2","title":{"rendered":"Coraz\u00f3n Helado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1052\" class=\"elementor elementor-1052\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a237ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a237ce7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6368c0b\" data-id=\"6368c0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f736b26 elementor-widget elementor-widget-spacer\" data-id=\"f736b26\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.4 - 12-03-2023 *\/\n.elementor-column 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ede43b elementor-widget elementor-widget-image\" data-id=\"4ede43b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.4 - 12-03-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"776\" src=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/Corazon-1380x776-1.jpeg\" class=\"attachment-full size-full wp-image-765\" alt=\"\" srcset=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/Corazon-1380x776-1.jpeg 1380w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/Corazon-1380x776-1-300x169.jpeg 300w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/Corazon-1380x776-1-1024x576.jpeg 1024w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/Corazon-1380x776-1-768x432.jpeg 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38bdca7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38bdca7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f187a8c\" data-id=\"f187a8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66a8a27 elementor-widget elementor-widget-image\" data-id=\"66a8a27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"366\" src=\"https:\/\/maucervera.com\/wp-content\/uploads\/2023\/04\/febfva1qdmsfl6eji1jh-1024x585.jpeg\" class=\"attachment-large size-large wp-image-1282\" alt=\"\" srcset=\"https:\/\/maucervera.com\/wp-content\/uploads\/2023\/04\/febfva1qdmsfl6eji1jh-1024x585.jpeg 1024w, https:\/\/maucervera.com\/wp-content\/uploads\/2023\/04\/febfva1qdmsfl6eji1jh-300x171.jpeg 300w, https:\/\/maucervera.com\/wp-content\/uploads\/2023\/04\/febfva1qdmsfl6eji1jh-768x439.jpeg 768w, https:\/\/maucervera.com\/wp-content\/uploads\/2023\/04\/febfva1qdmsfl6eji1jh-1536x878.jpeg 1536w, https:\/\/maucervera.com\/wp-content\/uploads\/2023\/04\/febfva1qdmsfl6eji1jh-2048x1170.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3efe50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3efe50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7d7565\" data-id=\"e7d7565\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd3ac51 elementor-widget elementor-widget-image\" data-id=\"cd3ac51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/2CH-1024x683-1.jpeg\" class=\"attachment-large size-large wp-image-762\" alt=\"\" srcset=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/2CH-1024x683-1.jpeg 1024w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/2CH-1024x683-1-300x200.jpeg 300w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/2CH-1024x683-1-768x512.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-268e521\" data-id=\"268e521\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd39ea elementor-widget elementor-widget-image\" data-id=\"bcd39ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"460\" src=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/DWSRLFI2JZAZDABSFIO4WMF2UY-2.jpeg\" class=\"attachment-large size-large wp-image-724\" alt=\"\" srcset=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/DWSRLFI2JZAZDABSFIO4WMF2UY-2.jpeg 800w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/DWSRLFI2JZAZDABSFIO4WMF2UY-2-300x216.jpeg 300w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/DWSRLFI2JZAZDABSFIO4WMF2UY-2-768x552.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f52e1c wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f52e1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3445a0d\" data-id=\"3445a0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c10aac elementor-widget elementor-widget-cygnitextbox\" data-id=\"6c10aac\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>ABOUT PROJECT<\/div>\n  <h4 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:600;font-style:normal;\">A branding and design strategy was created for Coraz\u00f3n Helado, a Mexican ice cream and snack shop in Baltimore. The strategy included illustrations, a logo, and a website design showcasing the menu.\n<\/h4>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf38e0 elementor-widget elementor-widget-cygnitextbox\" data-id=\"5bf38e0\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0.4\" style=\"\" class=\"caption align-left has-animation lines-up\" data-scroll><\/div>\n  <div data-scroll data-delay=\"0.4\"  class=\"has-animation lines-up align-left\" style=\"font-weight:500;font-style:normal;font-size:21px;line-height:34px;\"> Mexican culture and traditional characters inspired the concept, with a heart logo symbolizing passion and love. The name \"Coraz\u00f3n Helado\" represents the team's dedication to the business, and traditional Mexican imagery is reflected in the illustrations. The strategy effectively captures the business's essence, reflecting its Mexican roots and authenticity.\nThe logo itself features a heart with flames around it, The heart is a reference to a Mexican symbol from the early 90s, representing passion, life, and love. The name of the shop, Coraz\u00f3n Helado, which translates to \"Cold Heart,\" is a nod to the name of the founder's previous shop on the West Coast, but also represents the team's commitment to putting their hearts into the business.\n\n<\/div>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7c36a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c36a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ccf20a\" data-id=\"3ccf20a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb83222 elementor-widget elementor-widget-image\" data-id=\"fb83222\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/3-1-1536x1024-1-1024x683.jpeg\" class=\"attachment-large size-large wp-image-763\" alt=\"\" srcset=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/3-1-1536x1024-1-1024x683.jpeg 1024w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/3-1-1536x1024-1-300x200.jpeg 300w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/3-1-1536x1024-1-768x512.jpeg 768w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/3-1-1536x1024-1.jpeg 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21b361c\" data-id=\"21b361c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f369205 elementor-widget elementor-widget-image\" data-id=\"f369205\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"533\" src=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/1CH-1024x853.jpeg\" class=\"attachment-large size-large wp-image-761\" alt=\"\" srcset=\"https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/1CH-1024x853.jpeg 1024w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/1CH-300x250.jpeg 300w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/1CH-768x640.jpeg 768w, https:\/\/maucervera.com\/wp-content\/uploads\/2020\/07\/1CH.jpeg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d47db6 wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d47db6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3fa0d4\" data-id=\"e3fa0d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ee233 elementor-hidden-phone elementor-widget elementor-widget-cygnitextbox\" data-id=\"60ee233\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation skew-up\" data-scroll><\/div>\n  <div data-scroll data-delay=\"0\"  class=\"has-animation skew-up align-left\" style=\"font-weight:600;font-style:normal;font-size:100px;line-height:110px;\">About Project <\/div>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceec5c9 elementor-widget elementor-widget-spacer\" data-id=\"ceec5c9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17febf7 elementor-widget elementor-widget-cygnitextbox\" data-id=\"17febf7\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation lines-up\" data-scroll><\/div>\n  <div data-scroll data-delay=\"0\"  class=\"has-animation lines-up align-left\" style=\"font-weight:500;font-style:normal;font-size:21px;line-height:34px;\">The branding and design strategy for Coraz\u00f3n Helado is inspired by Mexican culture, incorporating traditional characters, references to Frida Kahlo, and a color scheme and symbols that transport visitors to a Mexican ice cream shop. The illustrations used in the branding reflect traditional Mexican imagery, such as luchadores and Day of the Dead skulls, creating an authentic and unique atmosphere in the shop.\n\n\n<\/div>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4130253\" data-id=\"4130253\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f9050 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"d3f9050\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5f0d3 elementor-widget elementor-widget-cygnitextbox\" data-id=\"0e5f0d3\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation lines-up\" data-scroll><\/div>\n  <div data-scroll data-delay=\"0\"  class=\"has-animation lines-up align-left\" style=\"font-weight:500;font-style:normal;font-size:21px;line-height:34px;\">Overall, the branding and design strategy for Coraz\u00f3n Helado effectively captures the essence and objectives of the business, reflecting its Mexican roots and commitment to quality and authenticity. The heart symbol and other elements of the branding create a cohesive and unique identity that sets Coraz\u00f3n Helado apart from other ice cream and snack shops in Baltimore.\n\n\n\n\n\n<\/div>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":766,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"work-types":[9,19],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maucervera.com\/index.php?rest_route=\/wp\/v2\/portfolios\/1052"}],"collection":[{"href":"https:\/\/maucervera.com\/index.php?rest_route=\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/maucervera.com\/index.php?rest_route=\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":20,"href":"https:\/\/maucervera.com\/index.php?rest_route=\/wp\/v2\/portfolios\/1052\/revisions"}],"predecessor-version":[{"id":1729,"href":"https:\/\/maucervera.com\/index.php?rest_route=\/wp\/v2\/portfolios\/1052\/revisions\/1729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maucervera.com\/index.php?rest_route=\/wp\/v2\/media\/766"}],"wp:attachment":[{"href":"https:\/\/maucervera.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1052"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/maucervera.com\/index.php?rest_route=%2Fwp%2Fv2%2Fwork-types&post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}