Branding Web Design
Corazón Helado
Corazón Helado is Mexican ice
cream shop located in
Highlandtown, Baltimore. The
shop will offer traditional Mexican
ice cream, paletas, and other
snacks, with a focus on
incorporating fresh fruit.
Plascencia, who has early
memories of making ice cream
with his grandparents, will use
custom equipment from Mexico
to create unique flavors.
ABOUT PROJECT
A branding and design strategy was created for Corazón Helado, a Mexican ice cream and snack shop in Baltimore. The strategy included illustrations, a logo, and a website design showcasing the menu.
Mexican culture and traditional characters inspired the concept, with a heart logo symbolizing passion and love. The name "Corazón Helado" represents the team's dedication to the business, and traditional Mexican imagery is reflected in the illustrations. The strategy effectively captures the business's essence, reflecting its Mexican roots and authenticity.
The logo itself features a heart with flames around it, The heart is a reference to a Mexican symbol from the early 90s, representing passion, life, and love. The name of the shop, Corazón Helado, which translates to "Cold Heart," is a nod to the name of the founder's previous shop on the West Coast, but also represents the team's commitment to putting their hearts into the business.
About Project
The branding and design strategy for Corazón Helado is inspired by Mexican culture, incorporating traditional characters, references to Frida Kahlo, and a color scheme and symbols that transport visitors to a Mexican ice cream shop. The illustrations used in the branding reflect traditional Mexican imagery, such as luchadores and Day of the Dead skulls, creating an authentic and unique atmosphere in the shop.
Overall, the branding and design strategy for Corazón Helado effectively captures the essence and objectives of the business, reflecting its Mexican roots and commitment to quality and authenticity. The heart symbol and other elements of the branding create a cohesive and unique identity that sets Corazón Helado apart from other ice cream and snack shops in Baltimore.
